- 1saaslinkbuilder
- 2Editorial.Link
- 3Dofollow.com
- 4uSERP
- 5Digital Olympus
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In-house link building is hard.
In fact, 55% of SEO specialists say it’s the most challenging part of SEO.
Usual link building task include:
All of that takes serious time and specialized know-how.
For most teams, outsourcing to a specialist beats rebuilding the whole engine in-house.
In this article, I’ll cover:
Let’s jump in.
In-house link building is expensive.
According to Glassdoor, an in-house link builder runs $54k–$99k/year in salary alone.
Do the math: $4.5k–$8.25k/month.
At ~15 quality links/month, that’s $300–$550 per link—before overhead.
And that’s not counting:
With an in-house hire, you don’t know - until months later.
You might hire a star. Or someone who struggles with deliverability, reply rates, and publisher relationships. Either way, you carry the ramp time and the risk.
Outsourcing is simpler and cheaper.
At saaslinkbuilder, we charge $350 per quality link - each pitched and placed by an expert in the field.
In-house link building moves slowly because you start from zero.
You have to hire and onboard a specialist, spin up tools, warm domains and inboxes, build a clean prospect database, test outreach copy, and earn trust with editors before a single link lands.
Every new seat adds more deliverability management, more QA, and more project overhead.
A good vendor shows up ready. Warm domains are already sending, pitches are tested, and there is a live pool of prospects with known editors and angles.
That usually means first placements in weeks, not months, and a steady pace after.
Experienced people have already burned the time and budget learning what doesn’t work, so you skip 12 months of the trial-and-error phase new hires need.
They know exactly which tactics to use to consistently earn links that move the rankings. And they have already tested tactics that don’t work.
It typically takes at least a year in a given market to build a reliable playbook. By outsourcing, you get years of tested tactics and editor relationships, without paying the trial-and-error tax.
🔗 Website: saaslinkbuilder.com
⌛ Founded: 2025
📍 Location: Vilnius, Lithuania
🧑 Number of employees: 2-10
saaslinkbuilder is a specialist SaaS link building agency known for securing editorial backlinks and brand mentions that help with both Google rankings and AI surfaces (AI Overviews, ChatGPT, Perplexity).
It’s run by Mykolas Bartkus, who’s worked in-house for Nord Security (NordVPN, NordPass, Saily) and other SaaS companies. That experience shapes our playbook: ICP-driven prospecting, SME-led outreach, natural anchors, and strict brand-safety guardrails (no PBNs, no junk). You get predictable quality, transparent reporting, and placements tied to the metrics your board cares about. They also run an invite-only Slack community that connects marketers and editors.
⚙️ Key Services:
💸 Pricing: $350 per 1 backlink
✅ Why choose saaslinkbuilder
👉 Work directly with the founder: hands-on execution from Mykolas Bartkus.
👉 Expert experience: in-house experience at Nord Security (NordVPN, NordPass, Saily).
👉 Relevance-first placements: links your ICP actually sees, to pages that drive pipeline.
👉 Quality over quantity: fewer, stronger, brand-safe links that move rankings.
👉 Built for SaaS: outreach, anchors, and targets tailored to B2B SaaS.
👉 Replacement guarantee: 1-year guaranteed replacements with lifetime monitoring
🔗 Website: editorial.link
⌛ Founded: 2020
📍 Location: St. Petersburg, Florida, USA
🧑 Number of employees: 28
Editorial.Link focuses on relationship-driven, editorial placements at scale. You pre-approve targets from a traffic-vetted list, then their team pitches and lands links—no link farms, no mystery sites. Pricing is DR-agnostic, you pay after the link goes live, and lost placements come with a six-month replacement guarantee.
The team traces back to publisher roots (Admix Global, 2016) and launched the agency in 2020. It’s led by founder/CEO Dmytro Sokhach and co-founder Dmytro Tsybuliak.
⚙️ Key Services:
💸 Pricing: Packages start at $1,750 for 5 links.
✅ Why choose Editorial.Link
👉 Pre-approve placements: choose from a vetted prospect list before they pitch.
👉 No link farms: proprietary checks to avoid sites that sell links.
👉 Pay after delivery: invoice only after links are live.
👉 Replacement guarantee: lost links restored or replaced within 6 months.
👉 Dedicated support: personal account manager on your campaign.
👉 Proven scale: 500+ clients and 18k+ editorial links delivered.
🔗 Website: dofollow
⌛ Founded: 2017
📍 Location: Wilmington, Delaware, USA
🧑💻 Number of employees: 11–50
dofollow is a B2B SaaS link-building specialist that earns high-authority, editorial placements on sites your buyers actually read. Their process is built around competitor research, a handpicked list of relevant publications, relationship-driven outreach, and strict QA—with live reporting in a client portal. Expect quality over quantity and links from DR ~65–90+ publications designed to move rankings, demos, and pipeline.
Founded in 2017, dofollow reports 200+ SaaS clients and 14k+ links built, led by founders Eric Carrell and Sebastian Schäffer.
⚙️ Key Services:
💸 Pricing: Minimum budget $3,000 per month with per-link pricing varying by domain strength
✅ Why choose dofollow
👉 2-year replacement guarantee: links monitored and replaced if they drop.
👉 No lock-in: recommended 6-month runway, but no forced commitments.
👉 SaaS specialization: processes and relationships tailored to B2B SaaS.
👉 Quality first: fewer, higher-impact placements on relevant sites.
👉 Established track record: 200+ SaaS clients and 14k+ links delivered.
🔗 Website: userp.io
⌛ Founded: 2019
📍 Location: Denver, Colorado, USA (1580 Logan St, 6th Floor)
🧑💻 Number of employees: 50+
uSERP is an authority link-building and SEO agency focused on high-authority, traffic-driving editorial placements. They pair outreach with content strategy and offer add-ons like AI & LLM SEO to boost AI visibility alongside rankings. The team cites experience across 500+ clients and publishes detailed case studies tying links to revenue and pipeline.
Engagements are productized: monthly plans deliver a set number of premium links to your highest-value pages, with strategy, anchors, and live dashboards included. The site highlights no PBNs/guest-post farms, link quality guidelines, and replacement support if a placement drops during the engagement.
⚙️ Key Services:
💸 Pricing: Starts at $5,000/mo for 5-6 backlinks
✅ Why choose uSERP
👉 Proven scale: hundreds of clients and recognizable placements with case studies tied to revenue.
👉 Quality guardrails: no PBNs or paid-list farms; enterprise-friendly review and QA.
👉 Transparent delivery: live KPI dashboards, monthly strategy calls, senior team access.
🔗 Website: digitalolympus.net
⌛ Founded: 2016📍 Location: Wilmington, Delaware, USA
🧑💻 Number of employees: 11–50
Digital Olympus is a digital PR–first agency that lands brand features in outlets like USA Today, CNN, Forbes, The New York Times, BBC and more—built to drive authority, organic growth, and visibility in AI Overviews & agents.
Founded by Alexandra Tachalova, the team runs relationship-based, white-hat link building.
⚙️ Key Services:
💸 Pricing: Custom.
✅ Why choose Digital Olympus
👉 Digital PR that earns real media coverage (not just DR), plus AI visibility focus.
👉 White-hat, relationship-driven placements
👉 Transparent process & deliverables with campaign access and regular reviews.
👉 Founder-led expertise from a recognized industry speaker and practitioner.
Here’s the play.
Start with three to five pages that need an uplift.
Size the gap by comparing referring domains with the top three results, then set a number to beat.
Let that number shape your anchors, with exact for clarity, partial for context, brand for safety, and brand plus partial doing most of the work.
Match the plan to your market by setting country and language so outreach reaches buyers, not random traffic.
Lock relevance by prioritizing page level matches first, then site level authority, so links support the exact intent.
Finish with a tight list of competitor URLs so everyone knows who you need to pass.
You’ve got targets and a number to beat. Now send one tight brief to two or three specialists.
In that inquiry, include
In their reply, look if they provided contextually relevant suggestions. The suggested pages must have traffic or at least rank for some organic keywords and be indexed on Google.
If that’s missing, move on.
You sent the brief. Now the call.
Ask them to open two live prospects and walk you through the fit.
Where your mention sits. Which anchor they’d use. Why it works.
If they can’t show it on screen, that’s a no.
Listen for straight talk on timing, risks, and “won’t do” lines.
If anything feels vague or dodged, end it there.
Use this call to tee up the next part.
Methods.
This is the engine. How will they earn links for your targets?
Have the vendor map a tactic to each target page and explain why it fits.
👉 Set expectations on speed. Real outreach needs time to pitch, negotiate, and publish. First placements usually land in two to six weeks with steady cadence after. If a “placement” appears in under twenty-four hours, it is almost always paid inventory and a risk.
👉 Walk their quality gates. The linking page must match your search intent, not just your industry. The page should have organic traffic and be indexed today. The mention should read naturally with the anchor you approved. The link should be editorial and dofollow, not tagged sponsored or UGC unless you agreed to it. Marketplaces and PBNs stay off the table.
👉 Ask about the outreach engine. Warm domains, inbox rotation, deliverability monitoring, and who writes the pitches. Request an anonymized pitch and a redacted email thread so you can judge tone and negotiation.
👉 Tie everything back to your brief. Targets, anchor ranges, country and language, relevance rules, and replacement terms. If they can’t connect page to prospect to pitch to live placement to report, the method isn’t real.
Agree on the rules beforehand so every placement matches your plan.
These guardrails keep quality and risk under control. If a partner starts missing them, treat it as a red flag and stop the work.
Start with the report and open every live URL in a fresh tab. Read the paragraph around your link and check it matches the page intent.
Verify the anchor reads naturally and aligns with your approved ranges.Confirm the link is dofollow and not labeled sponsored or UGC in the code.
Check if the page is indexed using a quick site search. Type in Google search “site:referring url”
If the page appears -> it means it’s indexed.
Scan organic keywords and traffic trends to confirm the page has real reach.
If a link misses a guardrail, request a replacement and note the reason in the log.
Repeat monthly so quality stays high and strategy stays pointed at your goals.
The partner you pick decides your results.
Pick wrong, you burn cash.
Pick right, you grow.
In other words: you’re not shopping for DR.
You’re choosing a fulfillment strategy.
What to look for:
What to avoid:
Run 30-day test using a vendor.
At day 30, check their work: page traffic, relevance, responsiveness, cost per qualified link, and etc.
If it hits the mark, extend and scale.
If it doesn’t, cut it and move on.
You’re not buying DR—you’re buying outcomes. Pick a partner who can map page → prospect → pitch → live placement → report, and who’s comfortable saying “no” when a target doesn’t fit. Start with 3–5 pages, set a number to beat, approve anchors, and hold the line on guardrails. Then let the engine run.
Run a 30-day test. Open every link. If it’s relevant, indexed, with natural copy and dofollow attribution—and the vendor answers hard questions—scale. If not, stop and move on. Simple.
When you’re ready, send a tight brief (targets, anchor ranges, country/language) and ask for a prospect preview. Good partners will show you live fits before they pitch.
With real outreach, expect first links in 2–6 weeks, then a steady cadence. Anything “live in 24 hours” is usually paid inventory.
When speed, cost, and expertise matter more than owning the whole stack. If you need first placements in weeks (not months) and don’t want to rebuild hiring, tooling, warm domains, deliverability, prospecting, and editor relationships from scratch, bring in an agency. In-house, the salary math alone lands at roughly $300–$550 per link before overhead—and you still carry ramp time and execution risk.
Yes, if you’re on a budget. Just remember cheaper providers often compromise on quality. Proceed only if they do real editorial outreach, show page-level relevance and index status, and give written replacement guarantees.
Most programs land at $250 to $400 per link. Typical monthly budgets are $3,000 to $6,000, depending on niche, targets, and quality guardrails.
Article by
Mykolas is the founder of saaslinkbuilder and has built over 5,000 high-quality links for SaaS companies. He got his start working with top Lithuanian SaaS brands and now shares insights on link building, content marketing, and SEO.
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